Respectable, Conservative and Clean
The Return of an American Legend
Since 1874, a name synonymous with masculine elegance. Today, it is reborn in Italy, where American heritage meets sartorial excellence.
1874: New York, The Beginning
On November 6, 1874, in the heart of Manhattan, Marvin N. Rogers and Charles B. Peet combined their skills to create Rogers Peet & Company.
The promise was simple yet revolutionary: to bring English style to the American wardrobe, creating respectable, conservative, and elegant garments made from the finest British fabrics.
Frank R. Chambers , the third founder, was the visionary soul of the brand. Under his guidance, Rogers Peet grew slowly but with solid foundations.
"Rogers Peet tested the durability of fabrics by stretching them on the roof of the company building, exposing them directly to the elements of New York."
— New York Times, 1954
New York - 1874
From the first premises on Broadway to dedicated buildings, Rogers Peet's marked the commercial architecture of New York at the turn of the 20th century.
Fixed Prices
Following John Wanamaker's example, he introduced fixed-price tags, abandoning the practice of negotiation. Total transparency for the customer.
Composition Labels
The first retail business in history to include the fabric composition on every garment. "Truth in Fabric" was more than a slogan, it was a guarantee.
Money Back Guarantee
In 1880, Rogers Peet became the first men's store to offer a money-back guarantee, a declaration of absolute confidence in its quality.
Rogers Peet Company, since 1874
A story that has never stopped being worn
These posters aren't about fashion.
They speak of trust. Of a time when a garment was chosen to accompany a lifetime, not a season.
Each illustration tells the story of real materials, thoughtful constructions, and promises kept.
Rogers Peet was born here.
In an idea of style that crosses time without needing to be rewritten.
Rogers Peet Company today
It's not nostalgia. It's direction.
Rogers Peet Company isn't a throwback. It's a deliberate choice for the present.
We believe in a style that doesn't need to be loud, in garments built to last, and in an elegance that comes from character, not trend.
Our vision is simple and radical: less noise, more substance.
Our goal is to create clothes that will last for years and tell a story every time they are worn.