Rogers Peet was founded by Marvin N. Rogers and Charles Bostwick Peet, entrepreneurs active in New York's late nineteenth-century textile and apparel industry. From the beginning, the brand stood out for its modern approach to menswear retail, built on quality and customer trust. In 1874, be the first store opened on Broadway in Manhattan, starting the rise of Rogers Peet as one of America's most recognizable menswear names.

During its expansion, Rogers Peet occupied some of the most iconic commercial buildings in New York between the nineteenth and twentieth centuries. Each location reflects a stage in the brand's growth and its presence within the American urban landscape.

Marvin N. Rogers and Charles Bostwick Peet were early industry pioneers in clear, transparent communication. At a time when marketing was often vague, Rogers Peet introduced fixed pricing, money-back guarantees, and direct, recognizable advertising. Their philosophy was simple: trust built on honesty, quality, and consistency.

Between the late nineteenth century and the mid-twentieth century, Rogers Peet Company experienced its period of greatest expansion. The brand grew to operate numerous stores across New York, becoming a benchmark for American urban menswear. Rogers Peet stores were known not only for the elegance of their collections, but also for the shopping experience, the organization of their spaces, and their attention to customer service.

Today, Rogers Peet Company returns with a new direction, reinterpreting its heritage through a contemporary sensibility. The new project preserves the brand's historic identity while translating it into a modern offering: carefully selected materials, essential design, and a vision that combines American style with European excellence.

Throughout its history, Rogers Peet Company has developed various product lines and visual identities, each designed to represent different materials, styles, and intended uses.

Feathermac 

Feathermac was the brand's lightweight, versatile line for everyday comfort, practicality, and quality construction.

Scotchmoor

Scotchmoor was a selection of garments inspired by British and Scottish heritage, focused on quality wools and durability.

The Sheep Symbols

The iconic sheep and graphic symbols became defining elements of Rogers Peet's identity, serving not as decoration but as clear visual markers of recognition and product communication.